📱 Advance Diploma in Digital Marketing (ADDM) – Syllabus

The Advance Diploma in Digital Marketing (ADDM) is designed to provide complete knowledge of online marketing strategies, tools, and techniques used to promote businesses digitally. This course focuses on practical learning, live campaigns, and real-time projects. It is ideal for students, entrepreneurs, freelancers, job seekers, and marketing professionals who want to build a career in digital marketing.

🔹 Module 1: Introduction to Digital Marketing

• Basics of Digital Marketing

• Traditional vs Digital Marketing

• Digital Marketing Channels

• Understanding Online Consumer Behavior

• Website Basics

🔹 Module 2: Search Engine Optimization (SEO)

• Introduction to SEO

• Keyword Research

• On-Page SEO

• Off-Page SEO

• Technical SEO Basics

• Google Search Console

• SEO Tools Overview

🔹 Module 3: Social Media Marketing (SMM)

• Introduction to Social Media Platforms

• Facebook Marketing

• Instagram Marketing

• LinkedIn Marketing

• Content Strategy

• Paid Advertising Basics

• Campaign Creation & Optimization

🔹 Module 4: Search Engine Marketing (SEM)

• Introduction to Google Ads

• Campaign Setup

• Keyword Planning

• Ad Creation

• Budget Management

• Performance Analysis

🔹 Module 5: Content Marketing

• Content Planning

• Blog Writing Basics

• Copywriting Fundamentals

• Email Marketing

• Content Distribution Strategy

🔹 Module 6: YouTube & Video Marketing

• YouTube Channel Setup

• Video Optimization

• Thumbnail & Tag Strategy

• YouTube SEO Basics

• Video Promotion Techniques

🔹 Module 7: Website Development Basics

• Introduction to WordPress

• Domain & Hosting

• Website Creation

• Plugins & Themes

• Landing Page Creation

🔹 Module 8: Analytics & Reporting

• Introduction to Google Analytics

• Traffic Analysis

• Conversion Tracking

• Report Preparation

• ROI Basics

🔹 Module 9: Freelancing & Career Development

• Freelancing Platforms Overview

• Client Communication

• Proposal Writing

• Portfolio Building

• Interview Preparation

📝 Practical & Assessment

• Live Campaign Practice

• SEO Audit Project

• Social Media Campaign Creation

• Final Digital Marketing Project

• Viva / Presentation