📱 Digital Marketing – Syllabus

Digital Marketing is a professional course designed to teach online marketing strategies, tools, and techniques used to promote businesses, brands, and services through digital platforms. The course focuses on practical training, live projects, and real-time campaign management. It is ideal for students, entrepreneurs, freelancers, and job seekers who want to build a career in the digital field.

🔹 Module 1: Introduction to Digital Marketing

• Basics of Digital Marketing

• Traditional vs Digital Marketing

• Digital Marketing Channels

• Online Consumer Behavior

• Website Basics

🔹 Module 2: Search Engine Optimization (SEO)

• Introduction to SEO

• Keyword Research

• On-Page SEO

• Off-Page SEO

• Technical SEO Basics

• SEO Tools Overview

🔹 Module 3: Social Media Marketing (SMM)

• Facebook Marketing

• Instagram Marketing

• LinkedIn Marketing

• Content Strategy

• Social Media Ads Basics

• Campaign Setup & Optimization

🔹 Module 4: Google Ads (SEM)

• Introduction to Google Ads

• Campaign Creation

• Keyword Planning

• Ad Copy Writing

• Budget & Bidding Strategy

• Performance Tracking

🔹 Module 5: Content & Email Marketing

• Content Planning

• Blog Writing Basics

• Copywriting

• Email Campaign Creation

• Lead Generation Basics

🔹 Module 6: YouTube & Video Marketing

• YouTube Channel Setup

• Video Optimization

• Thumbnail & Tags

• YouTube SEO

• Video Promotion

🔹 Module 7: Website & WordPress Basics

• Domain & Hosting

• WordPress Installation

• Themes & Plugins

• Landing Page Creation

🔹 Module 8: Analytics & Reporting

• Google Analytics Basics

• Traffic Analysis

• Conversion Tracking

• Report Preparation

• ROI Basics

📝 Practical & Assessment

• Live Campaign Practice

• SEO Audit Project

• Social Media Campaign

• Final Digital Marketing Project

• Presentation & Viva